I take problems and turn them into simple products that work for everyone.
I enjoy helping organisations deliver products and services that are more efficient, simpler, faster and easier to use.
I help discover user needs and translate them into solutions to meet those needs. I do this by challenging assumptions and prototyping ideas for testing.
My work covers user journeys, navigation, interactions and content. I can see the big picture as well as the fine detail.
I make working software in code, not just pictures that describe it. My work is done when it’s in the hands of users and giving value.
20 years doing this stuff #
I’ve been creating websites and digital services since 2000. I’ve worked for Tesco, BBC, Just Eat, Selfridges, The Financial Times, T-Mobile, the Department for Work and Pensions, the Ministry of Justice and many more.
Form Design Patterns Book #
I wrote down everything I know about designing forms into one beautiful book.
When I’m not working #
When I’m not working, you’ll find me playing tennis, working out and spending time with my family.
You can email me at firstname.lastname@example.org.