About me

I'm an interaction designer who takes complexity and turns it into simple products and services that work for everyone.

My role

I take problems and turn them into simple products that work for everyone.

I love helping organisations deliver products and services so that they're more efficient, simpler, faster and easier to use.

I help discover user needs and translate them into solutions to meet those needs. I do that by challenging assumptions and prototyping ideas for testing.

My work covers user journeys and navigation as well as interactions at the component level - I can see the big picture as well as the fine detail.

I make working software in code, not just pictures that describe it. My work is done when it's in the hands of users and delivering value.

20 years doing this stuff

I've been in digital since 2000 and my previous clients include Tesco, BBC, Just Eat, Selfridges, The Financial Times, T-Mobile, the Department for Work and Pensions, the Ministry of Justice and many more.

Books I've written

I've written 2 books:

  • Form Design Patterns is about how to design a plethora of forms for the web. Published as a beautiful hardback by Smashing Magazine in 2018.
  • MaintainableCSS is about crafting modular interfaces with CSS. Self-published for free in 2016.

Some other bits

When I’m not working, you’ll find me playing tennis, braving Insanity Max 30 and spending time with my family.

Have a question? Get in touch.

Profile photo of Adam Silver