About Adam Silver

I'm an interaction designer who loves solving problems with inclusive design, service design thinking and design systems.

My role

I design simple and inclusive interfaces and interactions for digital services. I do this by using existing or creating new styles, components and patterns.

I help discover user needs and translate them into solutions to meet those needs. I do that by challenging assumptions and protoyping ideas for testing.

I'm more concerned with the way things work than the way they look. My work covers user journeys and navigation as well as micro interactions at the component level.

I make working software, not just pictures that describe it. My work is done when it's in the hands of users and delivering value.

15 years and counting

I've been solving problems since 2000. I've done this for Tesco, BBC, Just Eat, Selfridges, The Financial Times, T-Mobile, the Department for Work and Pensions, Her Majesty’s Courts and Tribunal Service and many more.

Books I've written

I've written two books:

  • Form Design Patterns is about how to design a plethora of forms for the web. Published as a beautiful hardback by Smashing Magazine in 2018.
  • MaintainableCSS is about crafting modular interfaces with CSS. Self-published for free in 2016.


When I’m not working, you’ll find me playing tennis, braving Insanity Max 30 and spending time with my family.

Have a question? Get in touch.

Profile photo of Adam Silver