About me

I take problems and turn them into simple products that work for everyone.

I enjoy helping organisations deliver products and services that are more efficient, simpler, faster and easier to use.

I help discover user needs and translate them into solutions to meet those needs. I do this by challenging assumptions and prototyping ideas for testing.

My work covers user journeys, navigation, interactions and content. I can see the big picture as well as the fine detail.

I make working software in code, not just pictures that describe it. My work is done when it’s in the hands of users and giving value.

20 years doing this stuff #

I’ve been creating websites and digital services since 2000. I’ve worked for Tesco, BBC, Just Eat, Selfridges, The Financial Times, T-Mobile, the Department for Work and Pensions, the Ministry of Justice and many more.

Form Design Patterns Book #

I wrote down everything I know about designing forms into one beautiful book.

Buy now at Smashing Magazine.

When I’m not working #

When I’m not working, you’ll find me playing tennis, working out and spending time with my family.

You can email me at adam@adamsilver.io.