Designer focused on inclusive design and design systems.

Hey 👋 I’m Adam. I help discover user needs and translate them into simple and inclusive digital services for the web.

Form design patterns book

I've been obsessed with forms for almost 20 years 🤓. So I wrote down everything I know about them into one beautiful hardback.

Available now on Smashing.

Form design patterns book cover by Graham Veal

Publications

I’ve written articles for some publications too.

What the failure of New Coke can teach us about research and design

A List Apart, November 2017

Designing for colour-blind users

Net Magazine #293, June 2017

Better form design: one thing per page

Smashing Magazine, May 2017

Improving UX for colour-blind users

Smashing Magazine, June 2016

Newsletter

I've written for Smashing Magazine, A List Apart and Net Magazine. But I share my newest articles with my mailing list first. No spam and definitely no popups. Just one article a month (ish), straight to your inbox. Sign up below: